Littlewoods Gaming run the Game On network of websites, providing casino, poker and bingo services. The company was founded in 1923, making it one of the oldest gaming companies and giving it a strong grounding in the industry. The company took its games online in 1997 and launched a casino in 2002, following up with poker in 2003. Littlewoods certainly has a well established name both in gambling and in its other enterprises; a recognisable brand to new players.
An impressive selection of promotions is available from Littlewoods Game On and there are separate bundles for each of the main services offered by the company. Each service also has its own welcome bonus; poker, for example, has an offer of a 100% bonus up to £200 for new players. Littlewoods claims to top competitors with a generous offer of 25% of this bonus being available in your account immediately. The rest must be earned using bonus points gained from continued play.
This is a little misleading as what they actually mean is that 25% of the bonus will be instantly available as game credit (something generally expected of the entire bonus in most promotions of this sort) but this still cannot be withdrawn as cash instantly. Instead you must wager at least 50 times the amount before it can be taken out. While the initial limit to 25% of your bonus credit is somewhat disappointing, these bonuses are still generous and add some more fun to the game. A bonus meter in the game interface will give you a constant update of your progress to unlocking more of your credit.
The Littlewoods casino requires a download (a separate section of the site offers a quick play mode) and once downloaded you are asked to register immediately. Thankfully this is a simple process asking for the normal details you would expect. Setting up a deposit is done separately.
Once you have entered your details you’ll be free to start playing and you’ll be asked to choose between playing for money or for fun- it’s always good when this question is asked at the start of your session rather than being buried in the options section. Once you’ve made your choice you’ll be greeted by a user interface that has large buttons for featured games and a set of categories for other choices. The interface is easy to use and a video tour is available for those who would like to take a look around first.
Accessing a category will link to a subset of buttons for you to sift through to find the game of your choice. If you have any problems there is a live chat link on the right underneath an advert for the latest promotions. Everything is very much at your fingertips here and you’ll be hard pressed to find yourself lost or confused. Starting a game will bring up a quick guide to playing before placing you in the game room. The games are of a high quality and the interface is both simple and fun to use. The casino is of a high standard and should appeal to players looking for a professionally designed but friendly interface.
The poker lobby is a little more complicated at first glance but it won’t take too long to get to grips with it. You can login with the same username as your casino account and from there it’s just a matter of navigating tabs. You can choose between practice play and play for money, select the style of poker you wish to play and then the kind of tournament you want to join. Quick seat mode is available for those who want to get straight into a game. The poker game interface itself is fun to use with avatars appearing in the place of players and a chat room at the side.
The bingo offering links to a separate site and, unfortunately, does not accept the same login details as the other games. Compounding the problem is what feels like a fairly lengthy registration form (which combines the standard questions with your payment details). Thankfully the bingo service makes up for these shortcomings with a well presented game lobby and the lack of any download requirements. Running in a new window, the game features a chat room and multiple options for different game preferences.
There aren’t any worries with payment options for Littlewoods games; a good selection of methods are accepted including Visa, MasterCard, Neteller, PayPal, Moneta, Moneybookers and more. There are deposit limits depending on the method you choose to use but these are clearly listed and they shouldn’t be a problem.
Littlewoods run a very professional gambling service with a fun atmosphere included in the experience on offer. Help is provided in various forms and you should have no trouble getting answers to any problems you might encounter. There are a few drawbacks- the strange limits on welcome bonus credit and the annoying need to register again for the bingo service stand out as difficulties. With that in mind, the rest of the service, particularly the casino interface design, is excellent and definitely worth a look.
- Safe: Yes
- 24/7 Support: Yes
- Demos: Yes
- Download Required: Yes
- Live Betting: Yes
- Mobile Gambling: No
- Promotions: Yes